design systems and web design
Crafting web brand systems for efficient product launches.
Helped build and maintain a design system for the asana marketing website while collaborating cross functionally with web engineers and web marketers. Created landing pages and assets for various campaign and product launches. Helped increase site conversion rates through experimentation.
A snapshot of a few templated pages that allows a reader to easily understand the various features of the Asana product. 20+ pages were created to update the new approach to talking about product features
Snapshot of the design system used to power the asana.com website
An example of the customizability of a web component within Figma, that ties into the functionality of the component
A snapshot of the responsive web components created for the web design system for asana.com
Abheeth was always fantastic to work with. He has a unique set of skills as a people-person, systems thinker, dynamic designer and overall delightful human being.
Greg Dodds
Interactive Pillar Lead (former)
Relevant links
Recognition
Asana Hackathon 2022 winner
Coral Star 2022 Marketing award winner
Responsibilities
Design system for web
Product launches and campaigns
Growth experimentation
Brand design