Branding

A new look for a new conversation

The Haas Institute of UC Berkeley came to us with a request for a rebrand that would better align with their mission and values. After close collaboration with our partners over many months the resulting visual identity was well received by not only our main stakeholders, but the faculty of the institute and the larger community.

 
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Every member of their team are very skilled at listening, they seem to cultivate this trait amongst their team and that is reflected in all our sessions,  and it really shows up in the outcome of our projects. They try to understand at a very deep level what we are trying to convey, they do a lot of strategic questioning and clarifying, and they don't rush to solutions.

Rachelle Galloway-Popotas
Director

Relevant links

Press release

 

Responsibilities

Research & Strategy

Art direction

Design

 
 
 
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